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The book introduces the concept of 'blue ocean strategy,' which refers to creating new, uncontested market space instead of competing in existing market space. 'Blue Ocean Strategy' is a business strategy book written by W.

Overall, 'Blue Ocean Strategy' has become a seminal work in the field of business strategy, challenging traditional thinking and offering a new approach for companies to achieve long-term success. The book is filled with examples and case studies from a variety of industries, including technology, retail, and hospitality, and offers practical insights and tools for companies to implement a blue ocean strategy.

They also emphasize the importance of disruptive innovation, questioning assumptions, and continuously evolving the strategy.

The authors provide a systematic framework for creating a blue ocean strategy, which involves identifying unmet customer needs, developing a unique value proposition, and building a compelling case for the strategy. In contrast to 'red oceans,' which are characterized by fierce competition and shrinking profits, blue oceans are unexplored markets where a company can create new demand and generate growth. Chan Kim and Renée Mauborgne’s 'Blue Ocean Strategy' is a business strategy book that challenges traditional thinking by proposing a new approach to creating uncontested market space, which they refer to as 'blue oceans'.

Download the new for ios Blue Ocean Strategy